In 2013 I fulfilled a dream of mine of opening up a clothing boutique. I was born and raised in St. Louis, Missouri and still live within a few miles of the store. I often get asked if my name is Nicole Rae and it is not, I have two daughters named Kaylan Nicole and Alyssa Rae and that is how I came up with the name. There is nothing easy about owning a small business, but its the passion I have for shopping and looking for the cutest styles. What I love most is when my customers tell me how many compliments they've gotten on the outfits they have purchased here. I hope your shopping experience is as fulfilling as my local customers. 

Dana XOXO

 

In 2013 I fulfilled a dream of mine of opening up a clothing boutique. I was born and raised in St. Louis, Missouri and still live within a few miles of the store. I often get asked if my name is Nicole Rae and it is not, I have two daughters named Kaylan Nicole and Alyssa Rae and that is how I came up with the name. There is nothing easy about owning a small business, but its the passion I have for shopping and looking for the cutest styles. What I love most is when my customers tell me how many compliments they've gotten on the outfits they have purchased here. I hope your shopping experience is as fulfilling as my local customers. 

Dana XOXO